Your website should be a sales channel and an essential part of the sales & marketing mix. It is like the sales person that never sleeps or goes off sick!

The first step in assessing and improving a website's performance in relation to search engines and, more importantly, sales generated, is - as with anything of course - measurement:

• How many unique visits is my site getting?
• How many enquiries do these visits generate?
• What is the conversion rate of these enquiries into new business?

Conversion, of course, is mainly down to the skills of the sales function, but what the website should be doing is taking a lot of the pre-sales work away, filtering out the time wasters, and generating good quality leads who actively wish to buy your services. Therefore the conversion rate from website leads should be much higher than from general enquiries and should be measured closely. Websites can generate lots of traffic but few sales and without measuring conversion, analysing the site and acting on the information (which is often not done at all) this just causes frustration.

We will work with you to achieve good search engine ranking (including submission to all the major search engines) and boost traffic numbers and coverage in the marketplace, which lead to brand awareness. We will then use this to identify sources of business and target particular niches, which in turn have a tangible effect on popularity, in a 'virtuous circle' of popularity driving rankings driving business driving popularity...

A question most people leave out when measuring the success of a website is - "Where do my visitors come from?" This is fundamental to understanding the performance of a website and is one of the key starting points of imustard.com's analysis and process of delivering ongoing management and development of a company's online presence.

The most important way of increasing traffic is to have other, relevant sites link back to you and we will submit your site to a select range of business directories and other useful sites, such as this Free UK Business Directory.

To speak to someone about our SEO services, including consultancy, please call 0845 130 1004 or use our contact form.